The Difference Between Translation and Localization for Multilingual Website Projects
The terms website translation and website localization are often used so interchangeably, it’s not uncommon for marketers and others to be unaware of the differences—or even know that there are any. While the terms and processes share similarities, understanding what sets them apart can do more than just benefit your knowledge of the industry—it can also help you (and your brand) globalize more efficiently and profitably.
Language localization differs from translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym L10N (as in: "L", followed by ten more letters, and then "N").
The localisation process is most generally related to the cultural adaptation and translation of software, video games and websites, as well as audio/voiceover, video or other multimedia content, and less frequently to any written translation (which may also involve cultural adaptation processes). Localisation can be done for regions or countries where people speak different languages or where the same language is spoken: for instance, different dialects of Spanish, with different idioms, are spoken in Spain and in Latin American countries.
Freelance translators and staff translators alike must aim to transfer every factual detail to the translated document and do so correctly. Apart from missing a deadline, not getting simple facts – like numbers – right is one of the deadly sins of the translation profession. If you have a text which includes figures, always check their accuracy separately from spelling and grammar. Do formatting conventions of the country whose language you are translating differ from those of the source language’s country? Also always check that you have translated the complete text. Oversights are by no means as common now as they were when translators still translated from faxed pages but it always pays to double-check. CAT tools with their quality assurance features greatly simplify these tasks so that mistyped numbers and forgotten sentences become almost impossible.